Website and Design Services

At Yale Street Creative, when we discuss your website design and development project, you will notice something is missing... the technical jargon. We won't try and sell you the latest, greatest (and usually the most expensive) thing. We listen to you, figure out where you are and then design and build your website accordingly. There is a tremendous variety of powerful web tools to work with, but if you can't take advantage of all the options, they can also become a burden. The Web will continue to disrupt and reinvent our future. You need knowledgeable advice to guide you though the myriad of options to find the 10% that will work for you.

Web Development, Web Hosting and Domains

We build websites with an eye toward the future by adhering to web standards today. No one knows what will be the next big trend wil. be. It's best to utilize standards-based web design.

Every website we build is tested for compatability using multiple browsers and multiple platforms. The tools we use to develop your website are practical, widely supported and have aggressive upgrade cycles. Open, well-supported web platforms mean that you have more control today and more options in the future. Your website content is not locked into a closed platform or a technical prison that requires you to pay and pay.

We use industry standard web hosts with the extensive website management tools like Cpanel. We use domain hosts that have full priviledges and can be moved at any time. You can control the hosting and management of your website or we can manage it all for you.

Web Design and Development Services

• Web hosting, email hosting and domain management
• Custom web design concepts and graphics
• Template design and customization (integrating code with dynamic web sites)
• XHTML and CSS coding (web standard)
• JavaScript coding (jQuery, Moo Tools, script.aculo.us, Prototype)
• Flash design and Flash streaming video
• Internet consultancy for large projects
• Web site maintenance and updates
• Web graphic production and image editing
• WordPress CMS setup, theme creation and customization

Website Maintenance

Once your website is complete our service doesn't end there. We think it's healthy to have a strong, ongoing relationship with our clients. We have reasonable consulting and maintenance rates. Do you want to add a blog to your website? Do you need an email newsletter? We'll help you find the best mix of tools to achive your goal. We can also be a dependable source to handle the details for you. We can help.

Web Maintenance Services

• Web hosting, development, domain management and migration
• Website redesign, template and graphic production
• Email newsletter marketing and creation
• Website redesign, graphics and image editing

Website Design and Graphic Design

If you look through our portfolio you will notice the designs do not all look alike. We strive for clean, attractive designs that accurately reflect your business for both your website and print collateral. What is appropriate for your industry? Who are your competitors? What are the demographics of your target market? It all matters. It all affects the design choices we make for your website and design graphics.

Many applications, such as WordPress and flash, have hundreds of templates or themes available online. We aren't adverse to using themes, they can be a great jumping off point, but some customization of design and content is usually required. There is nothing worse than browsing the Web and coming across a website design that is an exact copy of your website.

When we design a look for your website we can also extend that design to business cards, postcards, brochures and other promotional materials. If you work with a specific printer or would like to shop around, we can deliver print-ready PDFs. If you need more support, we can handle the printing process for you.

Graphic Design Services

• Logo and visual identity design
• Advertising, postcard design and direct mail
• Brochure design and print collateral
• Catalogs and PDFs
• Graphic production and image editing

Internet Marketing and Search Engine Optimization

When we build a website for you, we incorporate many optimization techniqes. Each website has meta information, keywords and symantic page optimization. We do an analysis of your competitors' content and your content to identify words and phrases that will target your customers and help you rank higher in search engines. Clean design, proper use of HTML tags and focused, keyword rich content will help disolve the barriers between you and your customers.

We also help get you get set up with web analytics so that you have a clear picture of how your website is performing. You may not want or need the information now, but should you decide to make changes later to your website or invest in a marketing campaign, you'll have a solid foundation for making good decisions.

Internet Marketing Services

• Search engine optimization (SEO)
• Submission to major search engines
• Optimization of page titles and meta tags
• Website analytics reports
• Semantic web page optimization (h1, header tags)
• Competitive analysis and keyword comparison